Many professionals think of the realms of advertising and marketing when they think of the effect that social media has had on businesses. Obviously, the association is not false. In just a few years, social media management, strategy and marketing have come into their own as whole separate disciplines of marketing and advertising from their short-lived initial status as auxiliary upshoots.
But additionally, social media has had a huge effect on other aspects of business. For one, customer service — customers have sought support over phone and email for a while now, but now, they have additional options of airing their frustrations and dilemmas over Facebook and Twitter. Another, sales — the means of scouting out individual prospects and building leads from relations and ties has been vastly simplified with coinciding rise of data mining and discovery tools associated with social media.
Finally, there is our focus — HR & recruiting. On a similar note to sales, the process of prospecting for, reaching out to, and referring candidates has become a task of increasing ease, access, and accuracy. With the rise of technology, we can now achieve the marvel of social media recruiting, filter for a stream of potential candidates by increasing specificity of qualifiers, such as education, skill set, and experience, with just a few seconds of clicking on a site such as LinkedIn.
The mission of this site is to provide more thoughts, details and insights about recruiting and H&R through the lens of social media.